The Common Home logo is a vibrant and meaningful representation of Fordham University's commitment to sustainability and environmental stewardship. The design process involved several stages, from initial sketches to refined geometric versions, each iteration bringing the concept closer to its final form.
Logo Design —
The logo features two hands reaching upward, symbolizing growth, support, and community. These hands form the trunk of a tree, connecting to the broader idea of nurturing our common home, the Earth. Surrounding the hands are colorful rings that evoke a sense of unity and diversity, highlighting the inclusive nature of Fordham's Green Plan.
Color Palette —
The chosen colors each carry specific meanings:
Orange: Optimism, energy, and a sense of urgency.
Green: Nature, growth, and sustainability.
Blue: Water, sky, and imagination.
Purple: Ambition, creativity, and harmony.
Orange: Optimism, energy, and a sense of urgency.
Green: Nature, growth, and sustainability.
Blue: Water, sky, and imagination.
Purple: Ambition, creativity, and harmony.
Design Refinement —
The design process took into account geometric principles, including the Golden Ratio, to ensure balance and aesthetic appeal. This meticulous approach underscores the thoughtful and deliberate effort put into creating a logo that is not only visually appealing but also deeply symbolic.
Project Statement —
Laudato Si’ is a crucial initiative that signifies a more sustainable and equitable future at Fordham University. This project advocates for the future of its students, community, and the planet. The Common Home logo and branding aim to reflect the potential power of this initiative, promoting community, collaboration, and empathy. The design is adaptable to various contexts, from the Fordham campus to the broader city community.
I came up with the name "Common Home" to encapsulate the idea of shared responsibility and unity in caring for our environment. This name, along with the logo and branding, exemplifies how design can communicate powerful messages and foster a sense of shared responsibility and unity.
