Hell's Kitchen Culture Crawl
Client: Hudson Yards Hell’s Kitchen B.I.D. (HYHK Alliance)
Role: Lead Designer
Deliverables: Poster, postcard, digital assets, social templates
The Culture Crawl is a three-day arts and culture festival highlighting Hell’s Kitchen’s vibrant creative community. Partnering with HYHK Alliance, I developed a visual identity and collateral system that celebrates the neighborhood’s diversity and energy while maintaining consistency across formats.
The design system included:
An 11x17 event poster and 24x36 large-format version for outdoor display
A double-sided postcard featuring the schedule and map
Social media templates for participating organizations to promote their events
Rooted in HYHK’s brand palette but with a fresh, modern feel, the design balances clarity and creativity — ensuring accessibility and legibility while inviting exploration. The project reflects my passion for community-based design that connects art, place, and people.
Post Card Front
Post Card Back
Instagram Post
Instagram Post
Instagram Story
Restaurant Poster
Poster (Below)
