IBM Marketing Fair – Event Marketing Team Leader (Dec. 2023 – Mar. 2024)
As the Event Marketing Team Leader for IBM at the Gabelli School of Business Marketing Career Conference, I led the creation of a branded event experience for 250+ attendees,
14 company sponsors, and 80 industry professionals.
14 company sponsors, and 80 industry professionals.
I designed a custom event poster and table display that reflected IBM’s brand identity and values, highlighting the company’s past, present, and future. Adhering to IBM’s brand guidelines, I worked in Adobe InDesign to craft a professional and impactful design while coordinating directly with IBM’s team to ensure alignment and refine the final presentation.
Not pictured: Large-scale EYE-BEE-M rebus cardboard cutouts crafted from vinyl and foam board, adding a bold, interactive element to IBM’s event presence.
This project required strategic visual communication, brand consistency, and collaboration, resulting in a marketing presence that effectively engaged conference attendees and showcased IBM’s leadership in the industry.
